OK, let's take this back all the way back to the beginning:
So I was humming The Undertones' "Mars Bars" -- "Mars Bars/I've had tons so far/something, something/helps you work, rest, and play..." Of course, being the best commercial ever for Mars Bars, the song starts to make me want a Mars Bar. But I'm an adult. I don't run out and just buy things I want when I want them -- that would be "insane". I wait around, playing it cool, pretending not to feel the fire in my blood, waiting until I actually have a reason to go to a convenience store.
This weekend, though, I end up at... some convenience store or other. I scan the candy shelf. No Mars Bars. At least, no familiar wrapper, which a-looks a-like a-so:
This is the "Fun Size" wrapper, but it's substantially the same as the regular one.
I go to another store later, same sad scenario -- with the same song stuck in my head. Where in the hell are the Mars Bars?!? And for the record, I was picking good, reputable convenience stores, ones likely to carry Mars bars.
It was slowly dawning on me -- there might be no more Mars Bars. Things just go away sometimes. Even sweet, delicious things. We live in an ugly world, I guess. But I wasn't going down without a fight. Or something.
So... my research reveals that Mars Bars didn't necessarily "go away" -- they just became... Snickers Almond Bars! Who knew?!? Why did they know? Who told them? My haphazard online research reveals that Mars killed off their namesake candy bar (in the U.S., anyway) in 2002, replacing it with a more-or-less identical-tasting yet differently dressed candy bar. We're through the looking glass here, people. In the interest of research, I had one of these Snickers Almond Bars, and yes, they pretty much taste like the old Mars Bars -- I'd give them a 85-95% taste match, with an extraordinarily large margin for error, just because.
Yet the Mars Bars that The Undertones were singing about were analagous to neither the U.S. Mars Bar nor the Snickers Almond Bar. Based on a little of my own suspicion plus some confirmation from the folks at the Gumby Institute of Candy Controversies, the closest thing we in the States have to the Undertones' beloved Mars Bars is actually... a Milky Way.
While they ICC analyzes Canadian (rather than European) Mars Bars, their analysis remains rock-solid. Please note the compelling visual comparison of the American Milky Way to the Canadian Mars Bar:
So if you're looking to stuff yourself with the Undertones grub of choice here in America, drop that Snickers Almond and go with the Milky Way mister...
Check out this ICC discussion of the clear disconnect between the (now-discontinued) U.S. and international Mars Bars for additional info on this subject. There may be more going on here than meets the eye.
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